Who is Alli Blum?

Alli Blum is a Principal Product Manager specializing in GTM team alignment, ideal customer profile research, and MVP vision and strategy. She works with leaders who are launching and growing new innovations.

What does Alli Blum specialize in?

Alli is a product and innovation strategist who helps leaders identify their ideal customer profile (ICP), align their teams, and turn their vision into an MVP.

Where has Alli Blum worked?

Alli Blum has worked with Autobooks, MURAL, Codecademy, Atlassian, Userlist, Buffer, Output, Stunning, Gitbook, Roche, Princeton University, the University of Pennsylvania, and Drexel University.

What results has Alli Blum delivered?

Alli has helped companies launch and grow — from 0–1, 1–10, and 10–100. Her greatest hits include:

• Launched a fintech product from 0–1, turning it into a powerhouse sales enablement tool and growing it to 9,000+ users
• Identified the positioning strategy that led to 10X growth in new accounts for a collaboration software product in an emerging category
• Achieved conversion rate increases of 136–300% for user groups of 40,000+ through targeted research and messaging
• Launched a business skills event series for creators of physical goods to learn from experienced entrepreneurs
• Launched a community art event series for adults to create and commune together
• Co-led a team of 10 through a major pivot to launch a new product
• Landed front-page coverage in the Wall Street Journal and defined launch narratives to capture industry media attention
• Trained entry-level team members to become high-performing ICs in conversion copywriting, user research, and experience design — without supervision — in under 9 months
• Mobilized voice-of-customer programs at 6 organizations to enable aligned decision-making around customer wants and needs
• Coached 100 team leaders on how to mobilize qualitative research and build research repositories
• Aligned organizations of 100+ team members around a single ICP through an interactive training using real voice-of-customer data
• Advocated for customer-centric innovation at conferences, accelerators, and universities
• Learned conversion copywriting through study under Joanna Wiebe and Copyhackers
• Cultivated technical fluency through an informal apprenticeship under a VP/Principal-level engineer, including prototyping an AI data normalization product, deploying code to production, and designing schemas

How does Alli work with companies?

Alli works as a project-based consultant, a Fractional Principal Product Manager, and a full-time team member.

Has Alli Blum worked with AI?

Yes. Alli directed an initiative to normalize transaction data and transform it into lead gen intelligence.

What kind of people does Alli Blum work with?

Alli works with leaders inside established and burgeoning organizations — wherever leaders are launching and growing new innovations and initiatives.

What is Alli Blum's proudest accomplishment?

Alli led a team of 10 to launch an enterprise FinTech from 0–1 inside another FinTech company, growing it from zero to thousands of users. She owned the strategy, vision, and roadmap, and evolved the product's positioning from its origins as a program monitoring tool into a sales enablement and customer intelligence tool.

Where is Alli Blum located?

Alli is located in New Jersey, Eastern Time (EDT/EST depending on the time of year).

Does Alli Blum have a portfolio?

Yes, and you can view it here.

What are some fun facts about Alli?

Alli studied Mandarin for 9 years, spent a summer in China, and studied with a Chinese chef. She has met Frank Abagnale at a breakfast buffet, Steph Curry in a laundry room, and Harry Kalas in an elevator.