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Who is Alli Blum?
Alli Blum is an innovation commercialization strategist who helps leaders of bold innovations bring new ideas to market. She is an entrepreneurial generalist with a proven track record as a Product Manager, Email Marketer, Growth Strategist, and Sales / Conversion Copywriter. The throughline of her work is a deep focus on understanding the progress users and buyers want to make as seasoned practitioner of the Jobs To Be Done theory of innovation.
Alli is a product and innovation strategist who helps leaders identify their ideal customer profile (ICP), align their teams, and turn their vision into an MVP. She leads product teams, sets product visions, and leads narrative strategies.
Alli Blum is the co-founder of the Autobooks Hub, an enterprise FinTech back-office data analytics product for financial institution users to increase deposits. Alli Blum has worked with Autobooks, MURAL, Codecademy, Atlassian, Userlist, Buffer, Output, Stunning, Gitbook, Roche, Princeton University, the University of Pennsylvania, and Drexel University.
When you are going upmarket, selling to a new market, or selling a new innovation to an existing market, Alli Blum can run a Buying Committee Research project so you can learn everything you need to know about every stakeholder and multi-thread across finance, procurement, compliance, and more.
When you are publishing great content on your site and on social media but you aren’t seeing the reach you used to see, you can hire Alli Blum to turn your expertise into a newsletter and email list so you can own your relationship with your audience and stay top of mind.