“I was crafting the strategy and plan for my client and I could tell there was a missing puzzle piece that I couldn’t quite identify or articulate. Our session with Alli was the breakthrough I was looking for. Not only did she pull out so much more insight around what we needed to be successful, but she revealed some assumptions and requirements that either weren’t as clear or were completely unknown before the session. “The first big a-ha moment was that we had an opportunity to realign the client’s efforts with the founder’s vision. And the second a-ha moment is that without Alli’s thorough questioning and unpacking process, we wouldn’t have arrived at our conclusions about what to do next (and I would have still been left scratching my head wondering what I was missing).“

“When Alli presented her research and sales copy to our team, she got buy-in from leadership that has made my life SO much easier. She took something that everyone felt was “fluffy” and showed that it’s objective, systematic, and revenue driving. Alli gave us results (31% increase in open rates – on already decent copy – and an 82% lift in our click-through rate that doubles the industry standard) but more importantly to me, she won buy in. Now that this project is done, I finally feel like I’ve got trust from my team.”

"The experience of working with Alli is like working with a trusted friend."

"Seeing someone do the thing they're really good at is mesmerizing. Watching Alli Blum do a Jobs To Be Done interview live was like watching a magician do a magic show. I thought I knew how to do it until I saw her do it."

"We were able to reduce stress, to deliver something that supports the business and move faster than we've ever moved in the past. We're able to really cut to the bottom of arguments and have much more productive discussions where the foundation of the decision is not based on the personalities or titles of the people making those decisions. We're able to design experiences that delight the customer, enabling us to get the actual numbers that we want."

"Before, I had heard the term Jobs to Be Done mentioned by Product Teams but not much more than that. Now I understand how to use VOC to drive our go-to-market strategy."

"Alli is one of those rare people who adds value to a project just by being involved. She has a natural ability to listen, synthesize competing priorities, and figure out what actually matters most. Beyond her skills, Alli is just a great person to work with. She's collaborative, curious, low-ego, and the kind of teammate who makes everyone around her better."